( 1 ) What are diamond “inclusions”?

Inclusions are tiny dots, air bubbles or markings inside a diamond. The fewer or smaller they are, the better the diamond’s “clarity”.

All diamonds have some imperfections! But most of them can only be seen through a jeweller’s magnifying loupe.

That’s why it’s usually enough to buy a diamond that doesn’t show any obvious flaws to the naked eye. After all, your friends aren’t likely to come up and inspect your ring with a magnifying glass!

TOP BUYING TIP: Many people think the mid-range diamond clarity grade SI (Slightly Included) looks beautiful, as well as being affordable.

( 2 ) Is size or quality more important? (MAYBE NOT NEEDED)

Take a look at this diamond colour-grade chart

A diamond’s value is partly determined by size. And partly by quality. Therefore a small, high-quality diamond can cost the same as a big lower-quality diamond. Most of us cannot afford a huge, flawless diamond – in fact, only rich collectors can! The good news is though, that most diamond quality differences are so subtle that only a diamond expert can see them, and therefore a mid-to-high quality diamond will look just as beautiful.

As you can see, diamond colour-quality is expressed as letters of the alphabet. D is the best (whitest) and Z is the worst (yellowest). But in the upper to mid range, can you actually see the difference from colours D through to H?

Now look at the diamond colour gradings given to the rings below. As you can see, a diamond’s size, shape, background colour and lighting conditions will influence the way it looks in real life. So whether you want a big diamond or the knowledge you’ve purchased the best quality grade are largely questions of personal preference.

TOP BUYING TIP: It might not surprise you to learn that H is one of the most popular diamond colours. It looks beautiful and comes at a reasonable price.

( 3 ) Does it sparkle?

This is a great question! Most people expect every diamond to have lots of sparkle. But not all diamonds reflect light in the same way. Shape is a big factor.

Round cuts sparkle the most. Princess, marquise, oval, pear and heart cuts are the second-most sparkly shapes. Emerald, cushion and baguette cuts give off long flashes of light, rather than sparkle.

TOP BUYING TIP: If you want lots of sparkle, go for a round diamond.

( 4 ) Is it conflict-free?

‘Conflict’ diamonds are black market diamonds that are sold to fund terrorism and civil war. ‘Conflict-free’ diamonds are sold legally and haven’t caused human suffering or bloodshed. Always do your research. Reputable UK jewellers that belong to The British Jewellers’ Association will comply with the law on conflict-diamonds.

( 5 ) Should I buy a loose stone or do I get a better deal buying the whole ring?

This depends on the store. When setting a diamond, it is common (and sensible) to put any defects or "inclusions" under a prong. The problem with buying the whole ring is that the stone cannot be examined out of the setting. Most stores will not charge a setting fee if both the stone and setting are purchased there. Buy the stone loose if you can.

( 6 ) What is the difference between a "certified diamond" and a "non-certified diamond"?

There is no physical difference between a diamond that is certified and one that is not. The difference is that, with the certified diamond, you have a third party assurance as to the particular nature and quality of the diamond you are purchasing. A certified diamond comes with a diamond grading report from a gem lab. This report assures the customer that the diamond is independently recognized as possessing all the qualities specified by that report.

( 7 ) Is a diamond a good investment?

The answer depends on whether you are investing in the diamond itself, or in what a diamond represents. Diamond prices have been steadily increasing for the past decades and diamonds tend to hold their value.

( 8 ) Can a diamond break or chip?

Even though diamonds are extremely hard, they can still be damaged from abuse. Diamonds can scratch each other and all other gemstones, such as sapphires, rubies, emeralds, and pearls. You should store your diamonds away from other gems in a jewelry box and don't wear any valuable gemstones while doing hard work.

( 9 ) How should I clean my diamond?

Anything that cuts grease will help remove the build-up of oil and dirt from a diamond. Commercially prepared jewelry cleaner is perfectly suited for this purpose as is a simple dishwashing detergent and a bit of ammonia. You can of course also ask your jeweler periodically to clean your diamond jewelry. He will on the same occasion verify the setting to make sure your diamond remains in place.


( 10 ) Why are there two kinds of GIA diamond reports?

The GIA Colored Diamond Grading Report contains the same comprehensive diamond 4Cs information as the GIA Diamond Grading Report, while the GIA Colored Diamond Identification and Origin Report (the “color-only report”) is limited to color grade and the origin of the color (natural or treated).

( 17 ) Can I get images, videos or advice for a specific diamond?

We want you to be thrilled with your purchase - so we’ll provide you with all the information we can before you buy a diamond: pictures, videos, reports and expert advice. If an image or report of a diamond is not available online, please contact a Diamond Expert on (Contact Number)

( 18 ) Are your diamonds 100% natural?

Every loose diamond in our Diamond Search is 100% natural and is accompanied with a full Diamond Report. Additionally, none of the diamonds in our jewelry or rings has been treated or enhanced in any way.

( 19 ) What is laser inscription?

A diamond that is laser-inscribed has a set of numbers or letters (usually referencing the Certificate or Report information) on its girdle that can only be seen under magnification (10x at minimum). The inscription allows it to be identified in case of theft or after cleaning or repair.

Are your certified diamonds laser inscribed?

Nearly all of the loose diamonds in our diamond search are laser inscribed. If a diamond is laser inscribed, it will be noted on the diamond report/certificate as a comment or a note.

( 20 ) Do you ship to international addresses?

Yes, we do ship to most international addresses. Please view our International Orders information for a list of countries we ship to or contact a representative for further details

( 21 ) How do I change the currency listing on the website?

Yes we have that option. USD and THAI BAHT . u can further call our company representative to inquire about a specific currency . NOTE : all rates are calculated keeping in mind the current EXCHANGE RATE and are subjected to vary.

( 22 ) Do you have a privilege membership program?

Once registered, this program allows to earn POINTS with each order which can be used for gaining discount on your next order.